Understanding Zohran Mamdani's Style Choice: What His Suit Tells Us About Contemporary Masculinity and a Shifting Culture.
Coming of age in the British capital during the 2000s, I was always immersed in a world of suits. You saw them on City financiers rushing through the Square Mile. They were worn by fathers in the city's great park, kicking footballs in the golden light. Even school, a inexpensive grey suit was our mandatory uniform. Historically, the suit has functioned as a costume of seriousness, signaling power and performance—qualities I was told to embrace to become a "man". However, until lately, people my age seemed to wear them less and less, and they had all but disappeared from my consciousness.
Then came the newly elected New York City mayor, Zohran Mamdani. Taking his oath of office at a private ceremony dressed in a sober black overcoat, crisp white shirt, and a notable silk tie. Propelled by an ingenious campaign, he captured the world's imagination like no other recent contender for city hall. But whether he was cheering in a music venue or attending a film premiere, one thing was mostly unchanged: he was frequently in a suit. Loosely tailored, modern with unstructured lines, yet traditional, his is a quintessentially middle-class millennial suit—that is, as common as it can be for a generation that rarely chooses to wear one.
"The suit is in this strange position," says men's fashion writer Derek Guy. "It's been dying a gradual fade since the end of the Second World War," with the significant drop arriving in the 1990s alongside "the advent of business casual."
"Today it is only worn in the strictest locations: marriages, memorials, and sometimes, court appearances," Guy states. "It's sort of like the traditional Japanese robe in Japan," in that it "essentially represents a tradition that has long retreated from daily life." Numerous politicians "wear a suit to say: 'I am a politician, you can trust me. You should vote for me. I have authority.'" But while the suit has traditionally signaled this, today it enacts authority in the hope of gaining public confidence. As Guy elaborates: "Since we're also living in a liberal democracy, politicians want to seem relatable, because they're trying to get your votes." To a large extent, a suit is just a subtle form of drag, in that it performs masculinity, authority and even closeness to power.
This analysis stayed with me. On the infrequent times I require a suit—for a wedding or black-tie event—I dust off the one I bought from a Japanese retailer a few years ago. When I first picked it up, it made me feel sophisticated and expensive, but its tailored fit now feels passé. I suspect this sensation will be all too familiar for numerous people in the diaspora whose parents originate in somewhere else, particularly developing countries.
Unsurprisingly, the everyday suit has lost fashion. Like a pair of jeans, a suit's silhouette goes through cycles; a specific cut can thus define an era—and feel rapidly outdated. Consider the present: looser-fitting suits, reminiscent of Richard Gere's Armani in *American Gigolo*, might be trendy, but given the price, it can feel like a considerable investment for something likely to be out of fashion within a few seasons. Yet the attraction, at least in some quarters, endures: recently, department stores report tailoring sales rising more than 20% as customers "move away from the suit being daily attire towards an appetite to invest in something special."
The Politics of a Accessible Suit
Mamdani's preferred suit is from Suitsupply, a European label that sells in a moderate price bracket. "Mamdani is very much a reflection of his background," says Guy. "In his thirties, he's neither poor nor extremely wealthy." Therefore, his moderately-priced suit will appeal to the demographic most likely to support him: people in their thirties and forties, college graduates earning professional incomes, often frustrated by the expense of housing. It's exactly the kind of suit they might wear themselves. Not cheap but not lavish, Mamdani's suits arguably don't contradict his proposed policies—which include a capping rents, building affordable homes, and fare-free public buses.
"It's impossible to imagine a former president wearing this brand; he's a Brioni person," observes Guy. "As an immensely wealthy and grew up in that New York real-estate world. A power suit fits seamlessly with that tycoon class, just as attainable brands fit well with Mamdani's cohort."
The history of suits in politics is long and storied: from a well-known leader's "controversial" beige attire to other world leaders and their notably impeccable, custom-fit appearance. Like a certain British politician learned, the suit doesn't just clothe the politician; it has the potential to define them.
Performance of Normality and A Shield
Maybe the key is what one scholar refers to the "performance of ordinariness", invoking the suit's historical role as a uniform of political power. Mamdani's specific selection taps into a studied understatement, neither shabby nor showy—"respectability politics" in an inconspicuous suit—to help him connect with as many voters as possible. But, some think Mamdani would be cognizant of the suit's historical and imperial legacy: "This attire isn't apolitical; scholars have long noted that its contemporary origins lie in military or colonial administration." Some also view it as a form of protective armor: "It is argued that if you're from a minority background, you aren't going to get taken as seriously in these traditional institutions." The suit becomes a way of signaling credibility, perhaps especially to those who might question it.
This kind of sartorial "changing styles" is hardly a recent phenomenon. Even iconic figures once wore formal Western attire during their early years. These days, certain world leaders have begun swapping their usual fatigues for a dark formal outfit, albeit one without the tie.
"Throughout the fabric of Mamdani's image, the tension between insider and outsider is apparent."
The attire Mamdani selects is highly significant. "Being the son of immigrants of South Asian heritage and a democratic socialist, he is under pressure to meet what many American voters look for as a marker of leadership," says one expert, while at the same time needing to navigate carefully by "not looking like an elitist selling out his distinctive roots and values."
Yet there is an acute awareness of the double standards applied to suit-wearers and what is interpreted from it. "This could stem in part from Mamdani being a younger leader, able to assume different personas to fit the situation, but it may also be part of his multicultural background, where code-switching between cultures, customs and attire is typical," it is said. "Some individuals can go unremarked," but when women and ethnic minorities "attempt to gain the authority that suits represent," they must meticulously navigate the expectations associated with them.
Throughout the presentation of Mamdani's public persona, the dynamic between somewhere and nowhere, inclusion and exclusion, is evident. I know well the awkwardness of trying to fit into something not built for me, be it an cultural expectation, the culture I was born into, or even a suit. What Mamdani's sartorial choices make clear, however, is that in politics, image is never without meaning.